A Driver Coach is not just another instructor.

Be in better control AND set a faster lap time…AT THE SAME TIME!

The car gives you thousands of pieces of feedback every moment out on track. It’s the driver’s job to interpret this feedback, process it, and execute the right response to the car. Not an easy task! But guess what…The car always goes where you tell it to, whether you meant it or not!

Your instructor may tell you where to turn in, but I will teach you why you turn in there. A coach should teach you how to teach yourself.

Go faster and take less risk today.



Racecar Data Acquisition


Race Car Data Acquisition


Driver Coaching Jonathan Goring
"Jonathan is an Incredibly talented racing driver who has raced and beaten all competitors in the toughest classes in American Road Racing. Years ago, I voted for Jonathan as the the best young up-and-coming American. He then went on to win the highly competitive Skip Barber National Championship (against the recent Formula BMW World Champion). After almost winning the Star Mazda title (lost only through bad luck) Jonathan dominated the IMSA Lite class, qualifying on the pole, and winning every race (11) he entered. Beyond all his accomplishments, Jonathan is a gifted driver and driver coach. I highly recommend Jonathan to all interested parties who can help guide his promising career on the road to bigger and better things in our sport. He is a hard-working Brilliant Talent who Deserves to Succeed."
Bruce MacInnes
SCCA National Champion



1 Driver = $1,250

2 Driver = $850 (each)

3 Driver = $750 (each)

Depending on a variety of circumstances, coaching may be in the form of Data & Video Analysis, Right Seat or Radio Coaching & Corner Observation.

**I always reserve the right to opt out of right seat coaching in exchange for Data/Video for any reason.


50% of the total cost of Coaching & Travel Fees up front to secure the date – 50% due after the event.

To find more information on remote coaching  CLICK HERE


Yes, but there is a maximum of 3 drivers.

2 Driver = $850 (each)

3 Driver = $750 (each)


Event format varies depending on which car club or race series you’re running in.

I am an independent contractor and you are responsible for your own event registration.

To ensure you get the best coaching experience please be sure you are familiar with how a typical day goes with your organization.

If you’d like to consult with me on which event would make the most sense from a coaching perspective please contact me first.

Yes, but I always reserve the right to opt out of right seat coaching in exchange for Data/Video coaching (hardware & software supplied by me) for any reason. 

Yes, I travel all over the United States as a full time Driver Coach.

Please contact me to discuss travel logistics.