Why Do I Need A Driver Coach?


Working with a driver coach takes your driving to the next level. It solidifies a commitment with yourself to truly become a safer, faster and more confident track driver through a customized plan of action tailored to you. 

A Driver Coach is Different than an Instructor

 A coach is truly interested in driver development while an instructor tells you where to turn in.

I am committed to teaching you the language the car speaks. Yes, your car does talk to you, giving you thousands pieces of feedback every given moment out on track. It’s your job as a driver to interpret this feedback, process it, and execute the right response. It’s my job to not only teach you this “language,” but teach you how to teach yourself.

It is my goal to make you a better driver at your core through my driver coaching. This includes an analysis of your goals, defining a macro and micro goal, and a detailed, structured plan of how to get there.

The days of lapping aimlessly with uncertainty of where to improve are over.

The days of making each lap count are here.



  • Data/Video Review
  • Radio Coaching
  • Right Seat
  • Track Notes
  • Full Debrief Report
  • Full or Half Day Coaching (see FAQ for details)
Racecar Data Acquisition


  • In Depth Driving Analysis
  • Turn by Turn Feedback
  • No Conflicting Schedules
  • Cost Effective
  • Full Debrief Report In .PDF
  • 1 Hour Phone Follow Up Call
Race Car Data Acquisition


  • All Benefits of One-on-One
  • Cost Effective
  • Less "Homework"
  • More Simplistic
  • Full Debrief Reports
  • Full or Half Day Coaching (see FAQ for details)
Driver Coaching Jonathan Goring
"Jonathan is an Incredibly talented racing driver who has raced and beaten all competitors in the toughest classes in American Road Racing. Years ago, I voted for Jonathan as the the best young up-and-coming American. He then went on to win the highly competitive Skip Barber National Championship (against the recent Formula BMW World Champion). After almost winning the Star Mazda title (lost only through bad luck) Jonathan dominated the IMSA Lite class, qualifying on the pole, and winning every race (11) he entered. Beyond all his accomplishments, Jonathan is a gifted driver and driver coach. I highly recommend Jonathan to all interested parties who can help guide his promising career on the road to bigger and better things in our sport. He is a hard-working Brilliant Talent who Deserves to Succeed."
Bruce MacInnes
SCCA National Champion


My coaching goes by the day rate.

  • ½ Day Coaching…….$750
  • 1 Day Coaching……..$1250

Depending on the location of the track, travel costs may be billed to the client. Local tracks listed below are complimentary travel.

  • Lime Rock Park
  • Thompson Motor Speedway
  • Palmer Motorsports Park

30% of the total coaching fee is required to reserve your spot. The remainder is due 7 days after the event.

To find more information on remote coaching  CLICK HERE


Yes, but maximum of 2 drivers. Quality > Quantity is my coaching philosophy.

  • 1 Day Shared Coaching, 2 drivers………$700/driver

Event format varies depending on which car club or race series you’re running in. To ensure you get the best coaching experience please be sure you are familiar with how a typical day goes with your organizing body. If you’d like to consult with me first please contact me.

Getting a good coach in the right seat giving you live feedback as it’s happening is one of the best ways to become a better track driver. A little respect goes a long way, and I always reserve the right to opt for data/video coaching instead.